Keep it simple
Because there’s enough friction already in testing. We focus specifically on what is needed for a successful moderated user test and allow for a set-up that doesn’t require multiple apps that weren’t built for the purpose of testing.
Value for money
We offer the product at price only for what you need to use, not for unnecessary features, regardless of whether you are a large team or a single contractor running UX-tests.
Built with love and ethical design
We are taking our own medicine as advocates for ethical design and the authors of two books, White Hat UX and The Ethical Design Handbook. We’ve built Simple UX on the same ethical design principles we’ve spent our careers advocating for, which includes commitments to equality, transparency and privacy.

CEO
Co-founder


Product Designer

