An app that delivers a higher conversion rate
Friday, May 19, 2023
When it comes to building a successful business platform such as a webshop or app, the challenge continues after the initial development phase. You may think the product is delivered and done, but providing a new platform is the beginning.
Business teams always strive for better results and higher conversion rates, but convincing them to invest in user testing can be difficult.
User testing is gathering data from real users to improve a platform's user experience. Yet, despite its importance, business teams often perceive user testing as a luxury rather than a necessity, making it challenging to allocate resources and budget.
However, business teams quickly see its benefits once they invest in user testing. It's a powerful tool that can help identify roadblocks and obstacles that prevent users from having a seamless experience. By removing these barriers, business teams can significantly improve their platform's user engagement, conversion rate, and overall success.
The challenge is to change the perception of user testing from a "nice-to-have" to a "must-have" tool. One way to do this is to implement a "fail fast" strategy that involves testing early and often. This approach can save time and resources in the long run, allowing teams to identify and resolve issues early before they become significant problems.
Instead of asking for a big budget, taking a proactive approach and doing user testing yourself is better. By showing the results in conversion rate, user satisfaction, turnover increase or similar effects, business teams will begin to understand the actual value of user testing.
User testing is a powerful tool to help businesses build successful platforms. The challenge is to change the perception of user testing and demonstrate its value.
By implementing a "fail fast" strategy and showing the results, business teams can better understand the benefits of user testing and allocate the necessary resources to improve their platform's user experience.
Making a change starts with the first test.